Tom has spent the past 20+ years working with over a dozen agencies serving clients in Aerospace, Transportation, Hospitality, Healthcare, and consumer products. He is a former VP of The Usability Professionals Association (Philadelphia) and VP of UX at Rosetta where he was the UX lead on over 25 award-winning digital projects, and is the creator of UserXman (the user experience super-hero).

While at Rosetta he helped standardize the practice of Program Architecture and Experience Design while focusing on personalized experiences and designing programs to drive users through the marketing continuum of awareness, engagement, conversion, loyalty and advocacy.

Living in Moscow, Russia he wrote the first of several screenplays and has gone on to published a number of books in the Horror, Historical Fiction, and Thriller genres. When not writing, he continues to work as a UX consultant in the agency world.